Use aesthetic education to substitute religion, to cultivate faith of beauty in every mind.
Educator Cai Yuanpei
ZeVa, committed practicing Lift Art, held a gathering in Shanghai Pleos in November, with the theme as“Aesthetic Interpretation of Life”. Hundreds designers presented with invitations to witness the efforts ZeVa has put in practicing and promoting Life Art.
Good wine and delicious food are the prefaces of “Aesthetic Interpretation of Life ”, without which, the movement is too rushed to be defined as aesthetic.
The trace of wings left by music flow by, overlaps the path took by aesthetics.
From establishing the brand, adhering to the principle of promoting Life Art, ZeVa has been sparing no efforts to create a living space where every accessory be timeless artwork piece. The products, full of artistry, were the main course for the feast of beauty.
Before the beginning of the gathering, guests were invited to Pleos ZeVa showroom to have a look at the exhibits, to personally feel the aesthetic concepts of ZeVa.
The showroom has displayed products from Birth, Origin and Calligraphy, as the “ZeVa Classic Series”, which are the materialization of ZeVa reflection on nature, philosophy and culture, in the form of refined life necessities.
R series, the newly minted.
In this gathering, ZeVa for the first time unveiled the newly minted R series products in Pleos, consisting of crystal glittering ceramic basin, mellow dependable toilet, exquisitely smooth faucet and two built-in bathtubs designed for luxury hotels and mansions.
The two built-in bathtubs, inheriting the inside contours of above floor bathtubs in ZeVa Three Series, providing the users with comfortable shower experience and multiple shower choices. They are also available for customization with massage function for better and refined life quality!
ZeVa captures and develops trend by introducing more natural colors into living space. Hardware items of R-series are plated and coated by special German ZeVa finishing technology, with tasteful colors of champagne gold and rose gold expanding the beautiful possibility of living space, and elegant contours of curved lines manifesting the artistic in details.
Share beauty and inspire new artistic ideas
In the middle of the activity, visually aided by audio and video, ZeVa shared its persistence in promoting design philosophy and practice of Life Art, as well as insights for multiple creations and global decoration examples. ZeVa appreciates beauty and pursuits refined lifestyle. Beauty was another form of poetry for sensations, just as Mr.Simon Lapham, the Technical Director, said in his speech, that: ‘ZeVa dedicates to bring pleasure in both visual and touching sensations.’
Then the hostess announced the Lucky Draw winners list who can take ZeVa artwork pieces back home for personal experiencing, and Mr.Yu, CEO of Pleos, presented considerate gifts for the winners.
With all the close looking and detailed introduction, the designers at the gathering, being able to have a more comprehensive understanding of ZeVa Life Art principle, expressed their wishes to cooperate with ZeVa in the future and to be more involved in creating an aesthetic living space decorated with timeless art pieces.
Building 39 to 41,
30 Kaixuan Road, Xuhui District.
2/F, Chuangshu Museum,
Nanshan Road No.101-1, Shangcheng District.
1/F A8011-2, Red Star Macalline,
Zhongzhai Road No.69, Wuyuan Bay, Huli District.